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I love the Flipboard app because it creates a personalized magazine just for you on the fly using RSS subscriptions from your favorite magazines alongside your Twitter and Facebook feeds onto one page. It's great because it's a one-stop-shop that combines all your social news and editorial content into a single app. Nowhere else can you get Engadget, Serious Eats, The Onion, Lonely Planet, and Popular Science all side by side, plus the ability to Tweet any story right from the articles.
The new Project Magazine app from Richard Branson is by far the best magazine experience on the iPad to date. You can read more about this revolutionary magazine app here:
I use Zinio for all my magazine reading. It's kinda like the iBooks Store or iTunes Store, only for magazines. It keeps all your magazine issues under 1 roof, so you don't have to jump from app to app just to read the latest stories. I highly recommend it!
I like TIME Magazine, and although it's not revolutionary, you still get all their great content and nice glossy photos, plus the addition of some videos. Both orientations are beautiful and I prefer it much more than reading the print version.
NYLON magazine is rad for fashionistas, and it's super tricked out with all kinds of stuff you can't get in the print version: audio interviews, galleries, music, fashion videos, etc. Best of all, if you see a shirt or boots you like, they have 'tap to buy'!
There's a great video showcasing a few of the popular ipad magazines, including Time, Maxim, Zinio, Popular Science, and GQ. You can preview them for yourself before investing in them, but I think it's pretty obvious that Popular Science has really done the best job of adpating their magazine to suit the iPad. Rather than simply slap their print version up online, they customized each page to be legible and attractive in both landscape and portrait mode. Furthermore, the persistent background image while scrolling the text is subtle but very effective.
National Geographic magazine looks absolutely stunning on the iPad. They have an 'interactive edition' made just for the iPad. You can watch a video of wildebeests migrating right on the front cover. It doesn't work as well in portrait mode compared to landscape mode, but the full-page photos are stunning enough to make it worthwhile.
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