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Is new PROJECT magazine ipad app any good?

I read that Richard Branson launched a new magazine app today called Project magazine. At $2.99/issue, it's seems kinda steep, so I'm on the fence. Can anyone who bought it tell me if they liked it?

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Richard Branson's new iPad app is nothing short of amazing. Hailed as the world's first all-digital magazine, PROJECT magazine superbly delivers what the iPad was born to do: converge the highest design standards with slick interactivity, resulting in one of the best ipad app experiences I've had in a while. Jeff Bridges is featured on one of the first animated magazine covers, and what better reason to do it than for the new sci-fi blockbuster TRON.

From the moment the app opens, you'll be wowed not only by the gorgeous images and design, but with content that's edgy, fresh, and fully interactive with catchy headlines like 'Make Google Your B****' and 'World's Suckiest Ads'. The app will continuously update all month with nonstop eye candy and unique stories. If there's one app that is absolutely worth the money, I can assure you Project magazine is the one. Take a look at the videos below and you'll see what I mean.


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I am loooooving this app, it entertained me for hours no joke. Here's some screenshots, if you're interested:

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